SoundCloud just unleashed their newest mistake called SoundCloud Go. SoundCloud Go has completely changed the way I look at SoundCloud and to me it is ushering in its own demise. In this article I am going to be looking at Soundcloud Go and how it affects the indie musician. I am also going to look at how musicians should be an active voice in the discussion.
To start lets look at what Soundcloud Go is. In the email announcement I got today from SoundCloud they said; Soundcloud Go is offering an expanded catalog of tracks and albums that are new to the platform as well as ad-free, offline listening. We’ll also continue to have the existing free ad-supported listening experience.
Ok, so lets decipher that. Basically Soundcloud is now going to charge listeners $9.99 a month to listen to music add free. I like how they state having a free ad-supported listening experience is a perk, we will debunk that soon enough. This new move really upsets me, not because people are paying for music, but how this came to be. To understand this, lets look at the history of Soundcloud and why it has become the go to for independent musicians.
Soundcloud was founded in August 2007 but really started to take off in 2009. At that point there was a lot of new services. Myspace, reverb nation, and many others were taking off. What made Soundcloud different was two factors. First was accessibility, and second was community. SoundClouds core function was too easily let anyone post their music for free and share it with their friends. You could record a sketch on your iPhone and upload it to friends on the spot. That friend could then comment, on the timeline, about the track. This made it an amazing tool for collaboration and connection. It was accessible because it was free, and it was a great way to share your music as an independent artist with your community. (more…)